Kevintren’s Posterous

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The New ROI is Receipt of Influence

Without coffee this AM but having read the most recent TechCrunch, I've decided to change ROI from Return On Investment to Receipt Of Influence for the Freemium model...I'm not charging anything for my naming this new metric so let's see how influential this becomes. . .

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Comments (1)

Aug 11, 2009
Rob Lau said...
Kevin, assuming it is free to use, I will be one of the early adopters of "receipt of influence" as the new ROI. Does one actually get a physical receipt for expense account write offs? Does the IRS treat it as taxable event? How is the influence received quantified? (Being a pioneer always opens up a can of worms.....) : )

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